Personas and Market Segments

Hear the panel discuss the answers to our Monday question - Which is more valuable, personas or market segments?

Hear our conversation on our poll question: Which is the hardest to define well? Market Segments, Buyer Personas, User Personas or It Depends, where Market Segments seems to be the clear leader.

Get our take on the following questions:

Why is it so hard to do personas and market segments? Where we address that it is hard to do primary research.

What is your best approach to defining great personas or market segments? Including Rob offering the value of using emojis to document the emotional state of the person you are interviewing.

And get our Lightning Round answers to What is your advice to a product manager struggling to define personas or market segments? Staring with interviews as the base, understand the customer's domain, understand the competition, don't reinvent the wheel as there are templates out there, talk to customer support, and lead with differentiation.

This week, Steve Johnson and I were joined by regular panelist Jason Vincelette, and an up-and-coming trio of new, but becoming frequent participants in Calvin Marshall, Joy McCaffrey  and Rob Barkman.